Our mission is to create minimal and well-made women’s garments in the most sustainable and ethical way possible for our producers, our customers and the world. We believe in slow fashion – releasing new designs slowly and keeping garments in stock for years to come. Our goal is to create clothing that will live with you for years – that becomes a part of your story. We aim to simplify life to allow for more enjoyment of the little things; and to help shift the fashion industry in the process.
How We Work
We design just a few new garments each season – Fall, Winter, Spring + Summer. We also keep our best-sellers in stock on our website. We believe that if you’ve got something good, it should be cherished. In this way, we offer the fresh start one craves at the beginning of a new season as well as the the trustworthy standbys. Our goal is to help our customers build a small, beautiful and long-lasting wardrobe slowly over time.
With each new design, we focus on:
- A minimal, elegant aesthetic
- Function, craftsmanship and durability
- Working with like-minded suppliers and factories
- Using fabrics colored with non-toxic, less water-dependent dyes
- Using fabrics that are less harmful on the environment and our bodies, such as those made with organic, natural and/or recycled fibers
We’re currently working with Joanna Design Source, a factory in New York City’s Garment District. Joanna Design Source works with established companies like Bibhu Mohapatra and Cushnie et Ochs as well as small brands like us.
We’re currently working with:
- Mailers + shipping labels from EcoEnclose. Both are made from 100% recycled content and are fully recyclable. The mailers are also compostable.
- Postcards + stickers from Rolling Press. Both are made from 100% recycled content and are printed with non-toxic inks using wind power.
- Tissue paper from Nashville Wraps made from 100% recycled content.
*All of our packaging is made in the USA. For additional information or to work together, please reach out at [email protected].
Our story begins behind-the-scenes. For the past several years, I’ve been working as a fit model in New York City. While I work alongside incredibly talented designers, much of what I’ve seen during fittings has heightened my understanding of how harmful clothing production can be.
A lot of our clothing is made as quickly and as cheaply as possible. This creates a lot of problems – the use of synthetic (chemically made) fabrics that are harmful on both the earth and your body; landfills filled with poorly-made, non-biodegradable clothing; and people around the world being paid unfair wages and working in life-threatening factory conditions. Things weren’t always this way. With the rise of fast fashion, the industry has morphed into a disposable, wasteful and harmful place.
As I became more aware of these issues and began searching for more consciously-made clothing, I wasn’t able to find options that matched my personal aesthetic. I wanted elevated, minimalist garments that had clean lines and could be worn anywhere — a weekend trip, a meeting, a dinner, even a wedding. But what I found was that ‘sustainable’, ‘eco-friendly’ or ‘ethical’ consisted of yoga gear, casual cotton t-shirts or came with a luxury price tag. I was envious of my male friends, who seemed to effortlessly find high quality, beautiful essentials that were neither trend driven nor too expensive.
– Jesse Syswerda (Founder)